Canada Post routinely communicates with Canadian Marketers in order to remind them how effective direct mail can be on it's own as well as when used as part of their marketing plans.
We developed a multi-year campaign that featured Tim & George, Canada Post Direct Mail experts. Tim & George were the tour guides used to point out the various features and benefits of DM.
For this mailing we needed to highlight how combing DM with existing media channels improved the results of the campaign. We came up with a menu idea where we printed the letter inside followed by some tasty benefits, then the list of mains: Unaddressed Mail, Addressed Mail and the Smart Data Cleaner. The combo feature highlighted the effect of added DM to digital efforts. We even had a special testimonial added.
Client: Canada Post Corporation
Objective: Create a direct mail piece that highlights the benefits of adding DM to other media channels
Target: Canadian businesses
Media: Direct mail
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