Canada Post – CFL Grey Cup Moment Stamps Stadium Spots

This was a really special project. This fall two teams in the CFL will compete for the 100th Grey Cup. To mark this special milestone, the CFL has partnered up with Canada Post to produce two waves of CFL stamps. The first wave were CFL team logo stamps, the second wave highlighted a special Grey Cup moment for each team.

We had an opportunity to show off these great stamps to CFL fans in the stadiums. We managed to get our hands on archival footage for each moment (a couple of these moments pre-dated Canadian television) and found a way to tie that footage to each team's stamp as well as displaying not only the entire collection but the 100th Grey Cup stamp as well. John Collucci from Radar Post sourced the awesome music and cut each spot.

CFL worked tirelessly to organise a cross Canada Grey Cup train tour to commemorate this historic event. Fans get a chance to see great collection of CFL and Grey Cup memorabilia and the Grey Cup itself. Each one of these videos is played on the train.



Client: Canada Post Corporation
Objective: Develop a series of videos to highlight CFL Grey Cup Moments stamps
Target: CFL fans
Media: In-stadium video boards and a cross-Canada train video board

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