City of Toronto – Creative Pitch Work

A few years ago, the agency I was working at was invited to a creative pitch for the City of Toronto. The ask was to come up with a campaign to inform the citizens of Toronto about the upcoming pesticide ban.

We decided it wasn't enough to inform the public of the ban, we had to provide some 'green' alternatives as well.

Since we were proposing a grassroots approach, I came up with a traditional look and feel for the campaign to go along with copy designed to inform and entertain.

We came up with a billboard, two transit posters and some long-copy newspaper ads.

Unfortunately we tied the incumbent so we didn't win the business – but we had fun trying!

Client: City of Toronto

Objective: Creative Pitch to inform the citizens of Toronto of the upcoming pesticide ban.

Target: Citizens of Toronto

Media: OOH (billboard & transit shelter posters) and newspaper ads