Niagara Falls IMAX Theatre – Creative Pitch

While working at Fuel Advertising I was asked to participate in a creative pitch for the IMAX theatre in Niagara Falls. Everyday, the theatre plays one movie: “Niagara Legends and Daredevils”. While there, visitors can check out the daredevil exhibit and gallery and catch a glimpse of what Niagara Falls was like before heart shaped beds and wax museums.

We came up with a couple of billboards, print ads and a die-cut hotel lobby card that really celebrated the glory days of Niagara’s daredevil history.

Although everyone loved the look and feel of the work, the theatre decided to take a different approach.

Client: IMAX Niagara

Objective: Encourage visits to the theatre

Target: Visitors to Niagara Falls 

Media: OOH, print ads and hotel lobby cards