Responsible Gambling Council – AWOL Friend Print Ads

Along with the TV & cinema spot, John Bar and I developed a series of print ads and posters for post-secondary schools and campus pubs for the Responsible Gambling Council. Helping to inform young adults of the dangers of problem gambling and the effects that it has on friends.


Mark Olson shot all the photography for us and handled the retouching as well.


Client: Responsible Gambling Council
Objective: Develop a campaign to enlighten young adults to problem gambling
Target: Young adults
Media: Posters and ads in campus publications.

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