Find Yer Fortune was a previous Fall promotion for the OLG's Slots & Casino loyalty program: Winner's Circle Rewards. This project was a great example of an entire team getting behind a concept and working together to make it great. From our initial pirate themed concept presentation, the agency's account team as well as the client got behind this and stayed the course through production. Once it was rolled out to OLG's Slots and Casino locations, the frontline staff helped to bring this promotion to life. Who wouldn't love to play a pirate!
We had a very tight timeline to produce all the elements of this promotion. George Angelini from Shannon & Associates was able create fantastic illustrations for us despite the crunch.
We created awareness of the promotion with a direct mail piece followed by various POS elements such as the standees fighting over a treasure chest filled with doubloon vouchers, kiosk toppers, danglers and posters.
Both the OLG patrons and staff really got into the spirit of the promotion. It was a great success!
Client: OLG
Objective: Develop a theme for a fall promotion and create a campaign to promote it.
Target: Visitors to OLG's Slots & Casinos
Media: Direct mail & POS
No comments:
Post a Comment