Winner’s Circle Rewards – Newsletter Covers

Every year the OLG sends newsletters to members of their Winner’s Circle Rewards Slots & Casinos loyalty program. Until the Spring 2012 edition, we've found a way to incorporate slot icons into a seasonal setting for each cover. That Spring we started to come up with ways to tie the Winner’s Circle rewards card into the scene, not only driving home the the program’s branding but also serving as a visual cue to remind members to use their cards when playing at the sites.

We pick up visuals from the covers and use them throughout the newsletter.

Here are a few cover examples.

Client: Ontario Lottery & Gaming Corp.

Target: Members of the Winner’s Circle Rewards Loyalty Program

Media: Newsletters