While most of the marketing world has had their focus on digital marketing, there have been advancements made in direct mail. We were tasked to develop a direct mail piece, targeting CMOs at large Canadian businesses, that would get them to reconsider using direct mail within their marketing mix.
One of the more interesting developments in direct mail is the ability to embed video players into surprisingly flat pieces. We shot interviews with some of Canada's leading marketing and media experts in order to tell our direct mail story. Studies have shown that most Canadians open their mail right away and that they find direct marketing far more trustworthy than online marketing.
The end result was a tasteful piece, delivering our video message as well as a sales rep's business card. An excellent door warmer for the sales reps, who followed up with the recipients with sales calls shortly after the mailing went out.
Client: Canada Post Corporation
Objective: Create an engaging direct mail piece that encourages enterprise level businesses to consider direct mail in their marketing mix
Target: Large Canadian businesses
Media: Direct Mail
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