Winner’s Circle Rewards – Newsletter Covers

Every year the OLG sends newsletters to members of their Winner’s Circle Rewards Slots & Casinos loyalty program. Until the Spring 2012 edition, we've found a way to incorporate slot icons into a seasonal setting for each cover. That Spring we started to come up with ways to tie the Winner’s Circle rewards card into the scene, not only driving home the the program’s branding but also serving as a visual cue to remind members to use their cards when playing at the sites.

We pick up visuals from the covers and use them throughout the newsletter.

Here are a few cover examples.

Client: Ontario Lottery & Gaming Corp.

Target: Members of the Winner’s Circle Rewards Loyalty Program

Media: Newsletters

Winner's Circle Rewards – Quick Draw 21 Promotion

Following on the heels of the success of the Find Yer Fortune promotion was Quick Draw 21. We took the members of OLG's Slots & Casino loyalty program: Winner's Circle Rewards to the Old West.

Once again, we sent direct mail to all the members. This time we had 9 random 'playing cards' printed on each piece. For 21 days, the members could bring in their card and scan it to add it to the house's card. If they hit 17-21 they won a prize. Even non-winning cards gave members an entry in a second chance draw.

At the sites, we had posters, danglers as well as prize cards. We also gave members coded playing cards that they could take home and play with online. Jason Edmiston at Three in a Box produced all of the rustic illustrations – and was a real pleasure to work with.

We even had mirror clings made to be hung in the washrooms. The patrons could see their faces reflected in our wanted posters.

All in all, another successful promotion for the Winner's Circle.


Client: OLG
Objective: Develop a theme for a fall promotion and create a campaign to promote it.
Target: Visitors to OLG's Slots & Casinos
Media: Direct mail and POS

Winner's Circle Rewards – Find Yer Fortune Promotion

Find Yer Fortune was a previous Fall promotion for the OLG's Slots & Casino loyalty program: Winner's Circle Rewards. This project was a great example of an entire team getting behind a concept and working together to make it great. From our initial pirate themed concept presentation, the agency's account team as well as the client got behind this and stayed the course through production. Once it was rolled out to OLG's Slots and Casino locations, the frontline staff helped to bring this promotion to life. Who wouldn't love to play a pirate!

We had a very tight timeline to produce all the elements of this promotion. George Angelini from Shannon & Associates was able create fantastic illustrations for us despite the crunch.

We created awareness of the promotion with a direct mail piece followed by various POS elements such as the standees fighting over a treasure chest filled with doubloon vouchers, kiosk toppers, danglers and posters.

Both the OLG patrons and staff really got into the spirit of the promotion. It was a great success!


Client: OLG
Objective: Develop a theme for a fall promotion and create a campaign to promote it.
Target: Visitors to OLG's Slots & Casinos
Media: Direct mail & POS