Once again, we sent direct mail to all the members. This time we had 9 random 'playing cards' printed on each piece. For 21 days, the members could bring in their card and scan it to add it to the house's card. If they hit 17-21 they won a prize. Even non-winning cards gave members an entry in a second chance draw.
At the sites, we had posters, danglers as well as prize cards. We also gave members coded playing cards that they could take home and play with online. Jason Edmiston at Three in a Box produced all of the rustic illustrations – and was a real pleasure to work with.
We even had mirror clings made to be hung in the washrooms. The patrons could see their faces reflected in our wanted posters.
All in all, another successful promotion for the Winner's Circle.
Client: OLG
Objective: Develop a theme for a fall promotion and create a campaign to promote it.
Target: Visitors to OLG's Slots & Casinos
Media: Direct mail and POS
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